Affiliate Glossary of Terms

Affiliate:

Someone who advertises a merchant's products in exchange for a commission when an action is completed. In the Livemercial Network, most of the time the action must be a sale, but there are a few offers where merchants pay commission on leads.

Affiliate Link:

A unique piece of code that is generated for each affiliate for each offer. This is how a sale is tracked to you in our affiliate program and no one else. It is imperative that you do not edit these links; your sale's tracking may be compromised.

Click-through:

When a visitor clicks on an affiliate link.

Click-through Rate:

The percentage of visitors who actually click-through an affiliate link.

Commission:

In the Livemercial Network, the income an affiliate receives for the completion of a sale or lead. Commission is a certain percentage of the completed sale and varies from offer to offer.

Conversion Rate:

How often a visitor places an order after clicking an affiliate link.

Cookie:

A file that is placed on visitors' computers when they visit our merchant approved landing pages. This file remembers who and how a visitor got to the landing page. Cookies are not malicious; they cannot access information on people's hard drives, nor do they carry viruses, trojans, worms, etc. In the Livemercial Network's affiliate program, cookies expire after 24 hours.

Cost Per Action (CPA):

A fixed amount merchants pay affiliates after an action is completed (usually this is an order).

Creatives:

The banners, images, and text links available to affiliates that aid in the advertising of Livemercial Network's offers.

Earnings Per Click (EPC):

The average payout per hundred clicks.

Impression:

When an creative is displayed to a viewer.

Opt-in:

A method of subscribing people to a mailing list. The key to this is that people choose to join the mailing list on their own.

Opt-out:

A method where people choose to unsubscribe from a mailing list.

Pay Per Click (PPC):

An advertising technique and bidding system where advertisers pay search engines (such as google) per click for a better ranking.

Search Engine Optimization (SEO):

Optimizing your website, (ie. adding keywords) for a better search engine ranking.